I have a confession. I am a product junkie. Constantly searching for new products, placing them like little trophies in my bathroom. Ask my husband, who faces my collection of three different brands of shampoo each morning, and opens a drawer to find four face creams and three types of toothpaste (I’m better – I used to have five).
I’m always searching for that perfect product, the shampoo that volumizes and shines like it promises, the toothpaste that makes my teeth sparkle, and the (ever-elusive) face cream that truly does remove all wrinkles. (Sad to say, I believed the advertising giants who drew me in with tantalizing lies, and made promises they didn’t keep.)
But the problem isn’t just my desire for fail-proof products. My problem is my failure to commit.
Commitment is a problem in society. I see it everywhere. In the mom who searches for a loaf of bread, picking up one after another until haphazardly tossing something in her cart. The child who runs from game to game, never finishing any, who can’t pick one sport over another, who flips from television show to television show.
I see it in adults who swap out their car for a newer brand year after year, who stand in lines waiting for the next big gadget or phone to replace the one that’s barely a year old. Toss out the old. Bring in the new.
Choices are everywhere. Too many. Choices can be good, giving the consumer the upper hand, making life better, at least that’s what we’ve been told. But do they? Really?
Not long ago, consumer choices were limited. A customer walked into a store, picked up a loaf of bread, and danced all the way home. Happy. Content. They had to be. There weren’t five other grocery stores within driving distance, and even if there was, most likely, they all contained nearly the same things. There were no specialty markets, and no shopping online. People bought what was available. No second thoughts.
We have become inundated with brands, overstimulated with choices. Overloaded with too much content. We are confused. Discontent. Uncommitted.
What would happen if we changed our attitude towards shopping? What if we made a commitment to commit? What if we stopped trying to find the perfect item that doesn’t exist? What if we chose one thing off the shelf, and quickly walked away?
I’ll bet we would be happier. I’m sure I would be.
Maybe it’s time to commit, to one toothpaste, one shampoo, one face cream.
Less stress, less time spent choosing, more money.
Let’s make a commitment to commit. To our homes, our clothing styles, our decorating choices. Our families.
No more extra choices in the morning. No more searching through aisles, no more wandering through different stores and malls, no more shopping online for the perfect product, when what we have is good enough.